Press release ADLABS WINS “BEST RETAILER IN ENTERTAINMENT CATEGORY” AT IMAGES RETAIL AWARDS 2007 Mumbai, 10th September 2007... Adlabs has won the “Best Retailer in Entertainment” Award at the Images Retail Awards 2007, the culminating event of the India Retail Forum held in Mumbai recently. The definitive benchmark of excellence in the business of retail – from concepts, innovations and designs to consumer recall - the Images Retail Awards felicitates India's top retail companies, professionals and concepts at a time when India is rated as the foremost emerging market for global retailers and the business of retail in India is undergoing dramatic shifts. The selection process follows a nationwide consumer and industry poll and nominations, backed up with performance assessment by an Images Retail Awards team of analysts and jury Tushar Dhingra, COO – Adlabs Cinemas says, “As the largest cinemas chain in India, growing at an incredible speed, it’s extremely important that we keep in touch with our core consumer through pioneering initiatives like Baby Bliss for young parents and Silver Screen for senior citizens amongst many others and living up to our promise of “never a dull moment” at an Adlabs Cinema. This Award is an indication that we have been on the right track.” Adlabs Cinemas is the largest cinemas chain in India and presently has 102 screens spread over 30 properties nationwide. It recently became the first cinemas chain in India to cross 100 screens. Last year, Adlabs was also awarded the “Retailer of the Year” Award in the Entertainment category by the Awards Jury of India Retail Summit 2006 at the Reid & Taylor Awards for Retail Excellence. About Adlabs Films Adlabs, a member of the Reliance Anil Dhirubhai Ambani Group, is one of the leading movie and entertainment companies in India with a dominant presence across the value chain: production of films and TV content, film processing and services, domestic and international distribution of content and a nationwide cinema chain. Adlabs currently has a market capitalization of over Rs. 2300 crores. For more information, please contact Anjali Malhotra Manager – Brand Communications Adlabs Films Ltd. Ph: +91 9323021484 Email: anjali.malhotra@adlabsfilms.com