Press release ADLABS CONSOLIDATES POSITION IN KANPUR WITH SECOND CINEMA Kanpur, 12th July 2007... Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and India's leading entertainment conglomerate, has opened its second property in Kanpur with a three-screen 1085-seat cinema spread over 31,000 square feet at Rave Moti Mall . The new Adlabs property will have three screens, a convenient and ample parking facility, the latest surround system sound and the widest screens in the city. This is the first entertainment destination to be launched in Kanpur after Rave Cinema opened six years ago. The latter was taken over by Adlabs in May 2007 with Adlabs’ acquisition of Rave Entertainment’s cinemas business consisting of 23 screens in Delhi/NCR, Uttar Pradesh, Punjab and Haryana. Tushar Dhingra, COO – Adlabs Cinemas commented on the launch saying, “We are very happy to be in a position to now provide the film-loving people of Kanpur with two cinemas of international standards for their entertainment. Our new location too is top notch being in close proximity to large residential areas and students, while being in a mall - next to other big retail destinations - has its obvious advantages.” The unique selling point of the Kanpur property is the exclusive Ebony Lounge. It features a separate section with luxurious fully reclinable seats and an attached lounge which offers an exclusive menu served by personalized and attentive staff as part of the “Silver Service”. Cinema-goers can also look forward to Adlabs’ unique customer service initiatives such as Baby Bliss and Silver Screen targeted at young parents and senior citizens respectively which will also be available at the Kanpur property. Adlabs Cinemas presently has 80 screens spread over 22 properties nationwide. It is well on its way to becoming the leader in the exhibition space by August 2007. About Adlabs Films Ltd: Adlabs, a member of the Reliance Anil Dhirubhai Ambani Group, is one of the leading movie and entertainment companies in India with a dominant presence across the value chain: production of films and TV content, film processing and services, domestic and international distribution of content and cinemas. Adlabs currently has a market capitalization of over Rs. 2100 crores. (www.adlabsfilms.com) For more information, please contact Anjali Malhotra Manager – Brand Communications Adlabs Films Ltd. Ph: +91 9323021484 Email: anjali.malhotra@adlabsfilms.com