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In the year to come, more than 30 million people are expected to watch a movie on a BIG Cinemas screen. Having been the first cinema chain to cross 100 screens and now approaching 200 screens in India, BIG Cinemas is by far the largest cinema chain in India. It also has a fast growing international presence with over 200 screens across Malaysia and East, Mid West and West Coast US.
After pioneering the IMAX experience in India and creating flagship properties like Metro BIG Cinemas in Mumbai, the cinema chain is committed to providing audiences across India over all economic strata, access to BIG Cinemas' world-class cinemas. This is being achieved through a strategy of not only setting up standalone properties and cinemas in malls, but also taking over current properties, renovating and operating them, taking advantage of their considerable existing infrastructure and brand value.
Over the years, BIG Cinemas has created iconic destinations such as BIG Cinemas Park in Agra, a kilometre away from the Taj Mahal, which has pioneered the multi-sensory cinema experience in India through a six-dimensional show. BIG Cinemas is thereby the only cinema chain in India which screens films in both 3D and 6D formats. Other major cinemas include BIG Cinemas in Noida, the only cinema to have a presence in India’s largest mall, The Great India Place. BIG Cinemas is soon launching the first megaplexes in the country.
Technology for consumer benefit is the other cornerstone of this strategy. This is embodied in the launch of various products likes Mobile Box Office, a GPRS-based application that allows consumers to book tickets on their mobile phones and easyticket, the nation's first virtual pre-paid card in this category.
It is this customer orientation that has won BIG Cinemas several awards in the retail space, not only in India but in Asia as well. It was awarded "International Exhibitor of the Year" at the prestigious CineAsia 2008. It was earlier named "Retailer of the Year" in Entertainment for the second year running at the India Retail Summit and "Most Admired Retailer in Entertainment" Award at the Images Retail Awards 2007.
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